Downlights

There's something powerful about fundraising that does more than raise money-it creates positive change in multiple ways. Downlights offers exactly that: luxury artisan candles and fragrances that help you reach your goals while supporting a social enterprise that creates jobs for young New Zealanders with Down syndrome and learning disabilities. When you fundraise with Downlights, you're not just selling products-you're supporting diversity, equity, inclusion, and meaningful employment opportunities.

This is conscious luxury. Every candle sold helps build a more inclusive New Zealand while providing your supporters with high-quality, desirable products they'll genuinely enjoy. It's fundraising that feels good on every level-for your cause, for your supporters, and for the community.

Why Social Enterprise Fundraising Creates Impact

• Multiple Benefits: Your fundraiser supports your cause while also supporting meaningful employment opportunities. That dual impact resonates strongly with supporters who value social responsibility.
• Quality Products: These aren't just fundraising products-they're luxury artisan candles and fragrances that supporters will genuinely enjoy and use. Quality creates value and repeat purchases.
• Generous Commission: Earn 30% commission on all sales, deposited directly into your bank account. That generous margin helps you reach your goals quickly.
• Flexible Campaign Length: Run your campaign for 2-4 weeks, giving you flexibility to fit your schedule and maximise participation.
• Comprehensive Support: Receive logo, imagery, and promotional materials to help you build a fabulous campaign. That support makes getting started and succeeding easier.
• Broad Appeal: Luxury candles appeal to a wide audience. From home decor enthusiasts to gift buyers, there's something for everyone.

Your Candle Fundraiser Success Plan

1. Connect with Downlights

Click the "View Website" button above to express your interest. Their team will provide all the information you need: product catalogues, pricing, promotional materials, and your unique discount code to get started.

2. Set Your Goal

What will these funds achieve? Be specific: school resources, sports equipment, community projects, or special initiatives. Clear goals motivate supporters and help them understand the impact of their participation.

3. Plan Your Campaign

Decide on your campaign length (2-4 weeks) and launch date. Use the provided promotional materials to build excitement and awareness leading up to your campaign.

4. Launch with Purpose

Share your unique discount code and promotional materials through newsletters, social media, and community channels. Highlight both the quality products and the social enterprise mission. Emphasise how purchasing supports both your cause and meaningful employment opportunities.

5. Make Ordering Simple

Supporters use your unique code at checkout on the Downlights website, receiving 10% discount (except on Outlet section items). They enter the code name in the SPECIAL INSTRUCTIONS section at checkout so sales can be tracked and you receive your commission.

6. Build Momentum

Share progress updates regularly. Celebrate milestones. Remind supporters about the discount code and the social impact of their purchases. The combination of quality products and social mission creates strong motivation.

7. Track and Finalise

At the end of your campaign, Downlights tracks all sales using your code and deposits 30% commission directly into your bank account. The process is straightforward and transparent.

Pro Tips for Maximum Success

• Emphasise the Social Impact: Highlight how purchasing supports meaningful employment opportunities. The social enterprise angle creates emotional connection and drives sales.
• Showcase the Quality: Share information about the artisan craftsmanship and luxury nature of the products. Quality stories justify pricing and create value.
• Create Urgency: Remind supporters about the limited-time discount code and campaign deadline. Urgency creates action and prevents procrastination.
• Leverage the Story: Share the Downlights story-how they create jobs and support inclusion. Stories create connection and make the fundraiser more meaningful.
• Use Promotional Materials: Take advantage of the provided logos, imagery, and materials. Professional materials increase credibility and engagement.
• Highlight the Discount: Emphasise the 10% discount supporters receive. Value propositions drive participation.

Why Social Enterprise Fundraisers Succeed

Social enterprise fundraisers succeed because they offer multiple layers of value. Your supporters aren't just purchasing products-they're supporting your cause, contributing to meaningful employment opportunities, and enjoying quality products. That multi-faceted value proposition creates strong emotional connection and makes selling easier.

The generous commission structure and comprehensive support also make it easy to succeed. It's fundraising that feels meaningful, impactful, and genuinely rewarding for everyone involved.

Ready to fundraise with purpose? Contact Downlights today and discover how luxury candles and social impact can transform your next fundraising campaign!