How to Fundraise NZ

Your complete step-by-step guide to successful fundraising for New Zealand schools and community groups

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Learning how to fundraise in NZ requires understanding local culture, school term timing, and community preferences. Fundraising is an essential part of supporting New Zealand schools and community groups. Whether you're raising money for new equipment, school trips, or community projects, successful fundraising requires planning, enthusiasm, and the right approach.

This comprehensive guide covers everything you need to know to run a successful fundraiser in New Zealand, from setting goals to choosing the right fundraising method, building your team, and executing your campaign. Follow these proven steps to maximize your fundraising success.

What Makes Fundraising in NZ Different

Understanding New Zealand's unique fundraising culture helps you plan more effective campaigns

Givealittle Culture

New Zealanders are generous supporters of community causes. Givealittle and other online platforms have created a culture of digital giving that complements traditional fundraising. Kiwis respond well to personal stories and specific goals.

Community Focus

NZ communities value supporting local schools and groups. Fundraisers that emphasize community benefit and local impact perform better. Supporters want to see tangible results in their own neighborhood or school.

School Term Timing

NZ school terms (4 terms per year) significantly impact fundraising timing. Avoid school holidays and December (holiday expenses). Terms 2 and 3 (May-September) are prime fundraising periods when families are in routine.

Regional Differences

North Island and South Island communities sometimes prefer different products. Regional pride matters - South Island schools often choose Marlow Pies while North Island schools prefer Oxford Pies. Consider local suppliers and brands.

Set Clear Goals

Define exactly what you're fundraising for and how much you need

Motivates your team and supporters
Helps you choose the right fundraising method
Makes it easier to track progress
Shows transparency and builds trust

Example:

We need $5,000 for new sports equipment. This will provide basketballs, soccer balls, and netball equipment for all year groups.

Choose Your Fundraising Method

Select a method that fits your goals, timeline, and community

Product Sales

Sell products like cookie dough, pies, or gift items. Great for reaching a wide audience.

Events

Organise fun runs, bake sales, or community events. Builds community spirit.

Online Fundraising

Use crowdfunding platforms or donation pages. Easy to share and track.

Sponsorships

Partner with local businesses. They get exposure, you get support.

Browse our directory of fundraising ideas

Build Your Team

Recruit volunteers who can help with planning, promotion, and execution

Planning and organisation
Promotion and marketing
Day-of event support
Follow-up and thank yous

💡 Pro Tip:

Assign clear roles and responsibilities. Regular communication keeps everyone informed and engaged.

Create a Timeline

Plan backwards from your goal date with buffer time for delays

Planning and preparation (2-4 weeks)
Promotion and marketing (ongoing)
Active fundraising period (varies by method)
Collection and follow-up (1-2 weeks)

💡 Pro Tip:

Build in buffer time for unexpected delays. Better to finish early than rush at the end.

Promote Effectively

Use multiple channels to reach your audience

School Channels

Newsletters, noticeboards, assemblies, parent-teacher meetings

Social Media

Facebook, Instagram, school social media pages. Share progress updates regularly.

Direct emails to parents, alumni, and community members. Personal messages work best.

Local Community

Local newspapers, community boards, word of mouth. Don't underestimate personal connections.

Track Progress

Keep track of your progress and share updates with supporters

Update your goal tracker regularly
Share milestones and achievements
Thank supporters publicly
Show how funds will be used

💡 Pro Tip:

Transparency builds trust and encourages more donations. People want to see their contributions making a difference.

Say Thank You

Always thank your supporters to build goodwill and make future fundraising easier

Send thank you emails or notes
Recognise supporters publicly (with permission)
Share the impact of their contributions
Invite them to see the results

Recommended Tool

Run Your Fundraiser Online with Raised

No matter which fundraising method you choose, Raised makes it easier to manage. This free online platform is designed specifically for New Zealand schools and community groups. Share your campaign, collect orders, track progress, and accept payments - all in one place.

Free to use

No fees for bank transfers or cash payments

Easy sharing

Share via email, social media, or newsletters

Real-time tracking

See progress and donations as they come in

Multiple payment options

Accept cash, bank transfers, and credit cards

Learn How Raised Works

Common Mistakes to Avoid

Learn from others' experiences and avoid these common pitfalls

Unclear goals

Supporters need to know exactly what their money is funding.

Poor planning

Rushed fundraisers rarely succeed. Give yourself enough time.

Lack of promotion

Even great fundraisers need marketing. Don't assume people will find you.

No follow-up

Thank supporters and show them the results. This builds relationships.

Wrong method

Match your fundraising method to your community and goals.

Ready to Start Your Fundraiser?

Browse our directory of proven fundraising ideas for New Zealand schools and find the perfect fundraiser for your goals. Then use Raised to manage your campaign online.

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Need More Help?

Have specific questions about fundraising? Contact us or read our blog for more tips and success stories.

Set Clear Goals

Define exactly what you're fundraising for and how much you need

Motivates your team and supporters
Helps you choose the right fundraising method
Makes it easier to track progress
Shows transparency and builds trust

Example:

We need $5,000 for new sports equipment. This will provide basketballs, soccer balls, and netball equipment for all year groups.

Choose Your Fundraising Method

Select a method that fits your goals, timeline, and community

Product Sales

Sell products like cookie dough, pies, or gift items. Great for reaching a wide audience.

Events

Organise fun runs, bake sales, or community events. Builds community spirit.

Online Fundraising

Use crowdfunding platforms or donation pages. Easy to share and track.

Sponsorships

Partner with local businesses. They get exposure, you get support.

Create a Timeline

Plan backwards from your goal date with buffer time for delays

Planning and preparation (2-4 weeks)
Promotion and marketing (ongoing)
Active fundraising period (varies by method)
Collection and follow-up (1-2 weeks)

💡 Pro Tip:

Build in buffer time for unexpected delays. Better to finish early than rush at the end.

Promote Effectively

Use multiple channels to reach your audience

School Channels

Newsletters, noticeboards, assemblies, parent-teacher meetings

Social Media

Facebook, Instagram, school social media pages. Share progress updates regularly.

Direct emails to parents, alumni, and community members. Personal messages work best.

Local Community

Local newspapers, community boards, word of mouth. Don't underestimate personal connections.

Track Progress

Keep track of your progress and share updates with supporters

Update your goal tracker regularly
Share milestones and achievements
Thank supporters publicly
Show how funds will be used

💡 Pro Tip:

Transparency builds trust and encourages more donations. People want to see their contributions making a difference.