Krispy Kreme

A Krispy Kreme fundraiser is one of the easiest doughnut fundraisers to run in New Zealand. People already know and love the product, so it sells itself. You take pre-orders over a couple of weeks, then collect the doughnuts on one day and hand them out. Here is how it works, what it costs, and how much you can make.

How the Krispy Kreme fundraiser works

1. Register your fundraiser. Use the "View Website" button above to apply through Krispy Kreme's NZ fundraising programme. Their team confirms the products, pricing and pick-up or delivery options for your area.
2. Take pre-orders. Sell boxes of Original Glazed and assorted doughnuts to family, friends and workmates over two to three weeks, on an order form or online.
3. Place your order. Add up the boxes sold and order that number from Krispy Kreme at the fundraising price.
4. Collect and hand out. Pick up the doughnuts (or take delivery) on the set day, then hand boxes to your buyers. Doughnuts are fresh, so plan to give them out quickly.

How much does a Krispy Kreme fundraiser cost and make?

There is no upfront cost to run one. You only order and pay for the boxes you have already sold, so there is no risk of leftover stock.

The profit comes from the margin on each box. You buy Original Glazed dozens at a discounted fundraising price and sell them at the recommended retail price, and your group keeps the difference on every box. The more boxes you sell, the more you make. Krispy Kreme sets the current fundraising and retail prices, so check the latest rates when you register. As a guide, a school or club selling a few hundred boxes over two to three weeks commonly raises $500 to $2,000.

Why Krispy Kreme fundraisers work

• Instant recognition. Krispy Kreme is one of the best-known doughnut brands, so you never have to explain the product. That recognition turns straight into orders.
• They sell themselves. People buy doughnuts for morning teas, family gatherings and gifts, which means multiple boxes per buyer.
• No upfront cost or leftover stock. You order only what you have sold, so there is no financial risk.
• Simple to run. One order, one pick-up day, and a product everyone wants.

Tips for a successful Krispy Kreme fundraiser

• Set a clear goal. Tell supporters what the money is for. People give more when they know the purpose.
• Set a deadline. "Orders close Friday" prevents people leaving it to the last minute.
• Use your events. Take an order form to sports days, parent meetings and assemblies where there is a crowd.
• Encourage bulk orders. Remind people that boxes are ideal for an office morning tea or the weekend.
• Collect payment online. Taking payment when people order saves chasing cash and confirms your numbers early.
• Run a friendly competition. Challenge classes or teams to sell the most boxes to lift participation.

Start a Krispy Kreme fundraiser

Krispy Kreme fundraisers work because there is nothing to explain and no risk. You sell a product people already want, order only what you have sold, and keep the margin on every box. Register your interest through the website above to get current pricing and start your doughnut fundraiser.