Alana Wines

There's something undeniably elegant about a wine fundraiser. It speaks to supporters who appreciate quality, enjoy entertaining, and want to contribute to your cause while treating themselves to something special. Alana Estate, a family-run business delivering boutique wines for over 30 years, offers exactly that-premium wines that make fundraising feel sophisticated and rewarding.

Whether you're raising funds for a school, sports team, or community organisation, Alana Wines provides an opportunity to offer your supporters something they'll genuinely enjoy, making your fundraiser feel less like an obligation and more like a privilege.

Why Alana Wines Captivates Supporters

• Proven Quality: With over three decades of winemaking excellence, Alana Estate has built a reputation for producing exceptional wines. Your supporters can purchase with confidence, knowing they're getting premium quality.
• Family Heritage: As a family-run business, Alana Estate understands community values. They're not just selling wine-they're partnering with you to support your cause, creating a genuine connection that resonates with supporters.
• No Financial Risk: There are no minimum orders or upfront costs. You only order what you've sold, eliminating financial risk and making it easy to get started.
• Perfect for Gifting: Premium wines make exceptional gifts. Supporters often buy multiple bottles-one for themselves and several for friends, family, or corporate gifts, significantly boosting your sales.

Corporate Gifting Opportunities

Alana Wines offers custom-labelled bottles, opening up exciting corporate fundraising possibilities:

• Strengthen Business Relationships: A personalised bottle featuring your company logo creates a memorable gift that strengthens client and partner relationships far more effectively than generic corporate gifts.
• Increase Brand Visibility: Custom labels keep your brand front and centre in a tasteful, sophisticated way. Every time someone opens that bottle, they see your logo.
• Celebrate Milestones: Whether marking project completions, anniversaries, or achievements, custom-labelled wines add elegance to corporate celebrations while supporting your cause.

Your Complete Success Guide

1. Reach Out to Alana Estate

Contact Alana Estate through the form below to express your interest. Their team will provide everything you need: wine lists with detailed tasting notes, fundraiser pricing, order form templates, and a shared spreadsheet for tracking orders.

2. Curate Your Selection

Review their wine list and select a range that appeals to different tastes and budgets. Consider offering a mix of reds, whites, and perhaps a sparkling option. Variety increases sales by catering to different preferences.

3. Set Clear Parameters

Determine your fundraiser dates, pricing structure, and final order deadline. Clear timelines help supporters plan their purchases and create urgency as the deadline approaches.

4. Create Professional Materials

Use Alana's templates to create branded order forms that reflect your organisation. Include tasting notes, pricing, and clear instructions. Professional presentation builds trust and confidence.

5. Launch with Enthusiasm

Promote through multiple channels: social media, newsletters, email, and word of mouth. Highlight the quality, the family heritage, and the cause you're supporting. Create excitement around the opportunity to purchase premium wines while helping your organisation.

6. Track Everything Meticulously

Use the shared spreadsheet to track every order as it comes in. Record customer details, wine selections, quantities, and payment status. Organisation prevents errors and ensures smooth distribution.

7. Finalise with Precision

Before the deadline, review all orders carefully. Confirm payments have been received, double-check quantities, and ensure everything is accurate. Alana Estate will generate final totals and send an invoice for the wholesale amount.

8. Coordinate Delivery

Alana ships the entire order to one address to maximise your profit margins. Shipping is included for Wellington region fundraisers; other regions receive quotes after orders are confirmed. Plan your distribution strategy in advance.

9. Distribute with Care

Organise a collection day or arrange deliveries. Have volunteers ready to help, and ensure proper handling of the wine. Consider offering delivery for larger orders to increase convenience and sales.

Pro Tips for Maximum Impact

• Host a Tasting Event: If possible, arrange a wine tasting evening before orders are due. Let supporters sample the wines-tasting drives sales dramatically.
• Create Bundles: Offer "mixed cases" or themed collections (e.g., "Summer Selection" or "Red Wine Collection") that provide value and increase average order size.
• Leverage Corporate Connections: Reach out to local businesses that might purchase wine for corporate gifts or events. Bulk corporate orders significantly boost your total.
• Share the Story: Tell supporters about Alana Estate's family heritage and 30+ years of winemaking. Stories create emotional connection and justify premium pricing.
• Set Milestone Rewards: Create excitement by announcing progress toward your goal. "We're 50% there!" creates momentum and encourages more purchases.

Why Wine Fundraisers Succeed

Wine fundraisers work because they offer genuine value. Your supporters aren't just donating-they're purchasing premium products they want and will enjoy. This fundamental difference makes selling easier, increases average order values, and creates a positive experience that encourages future support.

Ready to elevate your fundraising? Contact Alana Estate today and discover how premium wines can transform your next campaign into something truly special.